- Vivendi owns 14 % stake through its subsidiary Universal Beats . The group can earn 450 million dollars by selling its shares to Apple .
- The streaming service company interested particularly Apple.
As the British newspaper said , this operation could leave reflected a sign investors : Apple now need to resort to external acquisitions of large sizes to continue to impact the market more than 10 years after Steve Jobs iTunes who had disrupted the music industry . Listen services by subscription as Spotify or Deezer take effect in the fastest growing sector and already generating over $ 1 billion in revenue according to a study by the International Federation of Phonographic Industry published in March, growth of over 51%, with over 28 million subscribers .
Founded in 2008 by American rapper and producer Dr. Dre and Jimmy Iovine , Chairman of Interscope Geffen A & M Records, Beats Electronics manufactures headsets and speakers upscale. The company had received an investment of $ 500 million Carlyle in September 2013 to more than 1 billion valuation.