This is an original marketing idea, it's now reserved (according to our information) to the Australian market. To contact sports, Sony had the idea to create beverage dispensers offering headphones enclosed in a bottle of water.



















The Sony W Walkman headphones got an MP3 player in each side , and also a flash memory that stores 4GBs of Music , can charge in a short time (about 3 minutes) ,and it's cost about 100 $ .

The idea is fun, original and i couldn't found something wrong about it. This video will show you the best new marketing strategy of sony, which i definitely like it !